LILAC IS THE NEW COMFORT.Beef
Savoury. Rich. Proper comfort.

HIGH-PROTEIN INSTANT NOODLES
Big flavour. A better bowl.
Made for whatever’s next.



01 / MEET THE LINE-UP
Pick your comfort zone.
Or add a little heat.
Every bowl brings 21.8 g of protein.
LILAC IS THE NEW COMFORT.Savoury. Rich. Proper comfort.
A LITTLE SUNSHINE. A LOT OF SLURP.Your new everyday favourite.
TURN UP THE HEAT.The comfort. The kick.
70 g of noodles and seasoning. One generous bowl when prepared. No toppings needed for the stated nutrition.
02 / A BETTER DOSE OF THE EVERYDAY
We started with something everyone knows and loves.
Then put more into the noodles themselves.
*Per prepared bowl. RI = daily reference intake. Enjoy as part of a varied, balanced diet and a healthy lifestyle.
THE NOODLE UPGRADE, MEASURED.
Your everyday bowl.
With more in the noodles.
Nissin Top Ramen Chicken (US)
One 85 g pack
One 70 g pack. Just add water.

MORE IN
YOUR BOWL.
One whole pack each. Pack sizes differ: 85 g vs 70 g.
¹Nissin Top Ramen Chicken (US): 9 g protein per 85 g pack. BOWLUP Chicken: 21.8 g protein per 70 g pack, according to our product specification. This compares two specific products, not a category average.
The 100 g dry view uses the same dry weight for both products. Values are calculated from the pack values and rounded to one decimal place; the bars use unrounded values. Adding water changes the weight of the bowl, but not its total protein.
Reference nutrition from Nissin ↗
THE SIX-MINUTE RITUAL
Your next good bowl.350 ml. Ready in 6 minutes.
03 / YOUR BOWL, YOUR MOMENT
Tip the noodles and seasoning into your favourite bowl.
Pour over 350 ml of boiling water and leave to stand for 6 minutes.
Enjoy as it is, or make it yours with your favourite toppings.
AT YOUR DESK. AFTER THE GYM. ON YOUR SOFA.
THE EVERYDAY DESERVES AN UPGRADE.
Something warm. Something savoury.Something you actually look forward to.That’s what your everyday bowl should be.
Meet your new favourite


04 / FOR RETAILERS & DISTRIBUTORS
A familiar favourite with a fresh point of view. Three unmistakable packs. One range made to start a conversation.

Everyday foods people already love.
With a better nutritional dose.
ENQUIRY PREVIEW
This is a local preview. Nothing has been sent.
BEFORE YOU ASK
We’re introducing BOWLUP to retailers and distributors. For availability in your country, contact sales@basicdose.com. If you’d like to stock the range, use our partnership form above.
Our noodles are made with wheat flour and added wheat protein. Each 70 g pack contains 21.8 g protein. Water is all you need to prepare the stated serving.
No. The noodles contain wheat, and the seasoning contains chicken or beef stock depending on the flavour. Select a flavour above for its ingredients, nutrition and allergen information.
One 70 g pack is one serving. Add 350 ml of boiling water for a prepared bowl of approximately 420 g. It contains approximately 303–304 kcal, depending on the flavour.
Tell us about your business using the partnership form. We’ll discuss the range and next steps with you directly. You can also reach the team at sales@basicdose.com.